Friday, December 24, 2010

The climbing wall revisited

I have recently been asked the same question in a number of different ways; when I talk about my climbing cube, what am I actually talking about; what is it a metaphor for?
As weird as it seems, we have a climbing cube (4 walls) in the backyard of our suburban Adelaide home. To us its not weird;
  • we like climbing
  • climbing well takes fitness and strength
  • as with all activities; the closer the training relates to the sport, the better it translates
  • we can't get to rock faces regularly
  • a climbing cube is cheaper to build than a good treadmill is to buy (cardio fitness)
  • its a challenge
  • its really fun
It fits into my whole philosophy of doing outdoor activities. Climbing, bushwalking, sea kayaking, etc. are all excellent fitness and get out activities and like all activities that take "effort", the more you train for the activity, the more/better/harder you can do it.
Getting more people into outdoor activities as a lifestyle decision requires support at the fitness end and a more mainstream approach to "home use".
To grow the regular people who use adventure providers, we need to be providing "training" programs as well as experiential programs.

Sunday, December 12, 2010

Deworsification

We all consider diversifying; if you run bushwalking trips you may consider adding rock climbing or canyoning to your company's range of products. Is it a good idea? lets go back to our shop in a mall analogy; will your shop be successful if half of the front window is icecream and the other half bicycles? Possibly not, but two shops; one icecream parlour and one cycle shop can co-exist well in the one shopping mall. However, having two shops means you have two rents, two inventories and two lots of staff.

You have probably already prepared an arguement in your head; "most of my staff have a range of skill sets and I simply need to direct them to where the need is and most outdoor businesses have little if any shop front".

Let me agree and disagree. I have worked with examples of outdoor adventure companies where a solid focus on their public profile has paid large dividends over their opposition. Buyers look for expertise. if your public profile (website, brochures, shop front, car signage) suggest a "we do anything approach", then the local specialist will outstrip you 10-1.

It is possible to have a diversified public profile, but to be successful it needs to be well managed. You also need to keep in mind that though YOU know that most outdoor specialists have 2-3 activities in which they are qualified, those outside the industry don't. You may be qualified in rock climbing and sea-kayaking, but to your customers it can seem like their surgeon is also a pastry chef.

Do I or don't I diversify?
- every product needs focus to be successful; do you have the time and resources to focus on a varying portfolio
- would the same time put into developing a small specific range of products give a better return
- are you developing other products to maintain cashflow with new entrants into the industry.
The final point is worth consideration. It is quite common for people to come in and set up businesses in opposition to existing businesses. It can be done through careful research where the newcomer has analysed the market, identified a need and has specifically set up to capture that need. It may be that the newcomer has seen a successful business and just comes in blindly thinking that "if one can be prosperous, so can two". It has also been done by people who do no research at all and come in, set up a business and suddenly realise they are the third mountain biking company in the area.
If your opposition are intelligent, the two of you can co-exist very well. Focus on key (but different) areas and create a centre for the activity. If your opposition are either of the other two, they will eat into your customer base no matter how badly they operate.
Depending on your resources, the size of the market and the maturity of the market, this may be a point where a new diverse product gives you the cash flow to weather the storm.

It is a sad fact of the industry that many people enter the outdoor adventure industry for an "easy" lifestyle. They don't understand the business environment and end up spending most of their time doing other jobs to make enough money to run their business. The top performers are very focussed in product and market.

So do I diworsify? yes and no;
Know your market; there is no use buying 20 kayaks to use them 6 times a year. But if they can be a business centre of your business, then consider doing it.
Keep your shop front clean, have clear messages, have specific products (don't just offer to sell anything to anyone).
Don't compete for the sake of competing; I have seen companies say they offer things that they can't, simply so they look as big as their opposition. The classic is always training; every organisation wants to be a trainer. If you are a qualified trainer in a properly set up training organisation, great. If not you will soon look incompetent as your students reach your level of teaching or skill. Compete by point of difference, not similarity.
Diversify because you see a market with a need that you can successfully service

Risk? What Risk

Two kayakers went paddling on Sunday. One took an open racing boat (little floatation, unstable, fast, light and small) One took a sea kayak (floats even if flooded, stable, comfortable). The racer wore a light shirt, the sea kayaker, a PFD, sun hat and had a whistle, radio and other rescue equipment plus some food. It was a perfect day and both went for a 10km cruise along the gulf. Both returned happily without incident.
Now the arguement; which was appropriately prepared? The arguement (which is common to all outdoor adventure sports) rages often.
The arguement can be distilled to;
1) I have a high skill set which results in the craft/trip being safely undertaken in the conditions
2)You have no control over the conditions; only a small change in conditions would make your skill set inappropraite and below that required for a safe trip whereas I, the sea kayaker, though well able to handle the conditions was perpared for significantly worse conditions.
My time as the risk manager of Australian Canoeing showed me one thing; we all overestimate our expertise (especially in public). In all of the incidents I analysed and those seen in our various research, a single broken or missing component of the risk management chain resulted in a situation beyond the ability of the paddler, leading eventually to the incident we analysed.
However, don't think that translates directly to a conclusion that the Sea Kayaker with their extra equipment, etc. is safer.
Your most valuable asset (and the one most prone to failure) is between your ears. Take our two kayakers, a wind suddenly whips up;
Option 1; in 76 seconds the racer is on the beach, in 4 times that the sea kayaker hits the beach. The racer lands in ripples, the sea kayaker now has waves.
Option 2; in 76 seconds the racer lands, wanders to the closest surf club, gets a mate to call her boyfriend for a lift, etc. The sea kayaker carries on until a point comes where he is unstable and continually bracing. He now turns for shore, capsizes as he lands. In the exit he gets badly hurt as the seakayak lands on him.
There are endless options and it would be quite easy to provide a number where the racer eventually swims ashore without her craft whilst the sea kayaker watches from the shore as they boil a cup of tea.
Looking back at the statistics; wind strikes; brain reacts in one of two ways; clear thinking or slow processing. Quick decision based on accurate information leads to successful outcome. Slow or no decision resulting in the situation being out of control by the time a decision is made.
It is good advice to spend twice the amount on your brain that you do on your equipment. If you employ staff, make sure you have a "real" education budget.

Friday, December 3, 2010

Setting up an adventure tourism business

Its not about adventure, its not about tourism, its a small to medium business that happens to sell adventure activities as its product.
So you want to get into adventure tourism; great, you will meet fantastic people, at times have fun, have the odd bit of terror and hopefully earn a good living. What you wont be doing is doing your own favourite activity when and where you want to.
My first bit of advice to anyone who wants to start an adventure tourism business; go to your nearest shopping mall. Decide on a type of business that you like then work out how and where you would put one in that mall. Think about what you would do to get people into the business, how would you dress the window? Would you have a website? if so what would it offer?
I am not being silly here. I am getting your brain thinking about running a profitable business. Once you have worked out how to run a successful shop in a mall, alter the product and think about your adventure tourism business.
Don't skimp on your mall business. Always keep in mind that no matter what your product or where you deliver it, rule 1 on being in business tomorrow is making a profit today.

Thursday, November 4, 2010

launching product

Get Out and Stay Out has been officially launched. Its up and running, now to grow and nurture it.

Question?
If I could give you an activity that allows you to be outside, burns 30% more calories than aerobics, has an equivalent entry level spend of a 12 month gym membership and can be done at almost any time of the day; would you take it?

If you want to be fit and healthy, of course you would!

Our next step; make it easier for you to keep doing the activity.

Sunday, October 17, 2010

Get Out and Stay Out - Buy In

Get Out and Stay Out is the largest program I have managed to date. It brings together an entire industry and three government departments (Recreation and Sport, Tourism and Health) and most of the population.
"Buy In" are the words for this week.  The program is sound, the objectives fit with the stated goals of all levels. Now it is time to get serious buy in.
Why buy into the program? if you are wanting to "do" adventure activities, it supports you. If you want to sell adventure activity services, it brings customers to your door. If you are the government wanting more people to do adventure activities, then it addresses your objectives and policies.
What can I say; Get out and Stay Out http://www.getoutandstayout.org.au/

Wednesday, September 1, 2010

The beginning - pre blogger

Take off, blog date November 1
Today we launched Get Out and Stay Out. It has been an enjoyable path bringing the program to this point. In three months I have been speaking with all sectors of the Adventure Activity and Adventure Tourism industries. Its a great industry and I have met a host of fantastic people. Now comes the implementation phase.
One of the things that keep coming home to me is how great adventure activities are for society; they have high calorie burns, good physical movement, generally green and have an exceptional "wow" factor.
Thanks to Hon Michael Wright MP for preceeding at the launch, now I can't wait to see everyone "get Out and Stay Out"
Web day, blog date October 19
As with all jobs, things come in cycles. this week of each month is "meeting week". Meeting week leads to new decisions and new action items. I like meeting week, it brings you back to "core focus" and gets us all moving forward again.
Meeting week also brings frustrations; the things that weren't done, the critical people who cant attend. It brings back home how important each person and group is to a project. It also quickly tells you if you are on time or behind time on a project.
Recreation SA sits in a very unique position as peak state body of recreation groups, but not the peak specialist (e.g. Cycling SA is one of our members and also a member of Cycling Australia. The activity specialisation and expertise flow goes between CSA and CA, whereas the state recreation industry issues and industry activities go between the two of us). As we prepare for the upcoming State Outdoor Conference, I clearly see how important EVERY recreational group is to the task of promoting and developing the whole recreation community.
So web day? time to update the web as a result of our meetings. Time to make sure our web presence is brought back to clear focus with our goals. Time to make sure our web acknowledges the people who make our organisation and recreation in SA.
Fat facts, blog date September 27
What a fantastic weekend! We started Saturday with a walk to the local surf club for coffee on the balcony. Then there was playing at the swings. As the weekend progressed we went for a bushwalk in Morialta which included a visit to the Gruffalo's cave (which Zoe will inform you is incorrectly named as the Giant's Cave). Morialta was great, there were two koalas eating and Zoe pointed out to dad that my terminology is not up to scratch; "its not a teddy bear, its a koala bear". After Morialta it was cycling along the Torrens which lead to watching Zoe's favourite Horse, Sam, being lunged (note; "watching" includes feeding Sam carrots). Then it was on to the community playground for swings and round abouts and finally home.
I grabbed time to browse through the first page of one of the "health" magazines that come with the Sunday paper. It had a headline that was designed to catch you. It suggested exercise may not help you in weight loss. As the Executive Officer of a group whose role is to get people active, I read on.
In fact the article didn't have any "new" news at all. It simply reiterated that good food and exercise is necessary for good health. It did play on the fact that you can eat calories at a far faster rate than you can use them; thus good eating is more important than exercise in losing weight. But it didn't even start to go into all of the biological factors that effect weight loss.
There are whole industries based around providing "over information" on every topic under the sun. For me it is important to keep things simple and in perspective. In a mis-quote of Dickens

- Calories in > Calories used = increase in weight
- Calories in < Calories used = decrease in weight
Be Active! Eat well! - oh and stop reading this blog and go for a walk
Women's opportunities, blog date September 20
Back in 2003 I met a lady in the car park at the Wentworth Park Sports Complex. She was trying to move a lot of equipment for a presentation; laptop, data projector, whiteboard, box of stuff, pamphlets, etc. Wandering in with just my car keys, I offered a set of hands. As we headed up to the meeting room she chatted about the great work of Womensport and Recreation; providing women with support to achieve in various recreational and sporting pursuits. She spoke passionately about the need for networking and events specifically for women. She informed me of the lack of opportunity for women outside of "designated" women's activities. She was the late Sue Fear.
Over the years I have worked in Adelaide, Sydney, Newcastle and Regional NSW. I have also completed contract projects in a number of other locations in various states. I have witnessed first hand the lack of opportunity for women in recreational pursuits. In general the opportunity and support appears to decrease as you move toward smaller centres.
As the father of a young lady, opportunities for her to grow, experience and excel are very important to me. It is my aim for Recreation SA to provide "Womensreceation" programs.
Orienteering, blog date September 13
Zoe and I "did" the Tintookies Pewsey Vale Orienteering course on the weekend. I should note, Zoe is 2 and a half.
We started and in no time had made it to check point 8. Well, we didn't bother about check points 1 to 7; the sheep were all over near check point 8 and Zoe wanted to see if Shaun was there. Hoping to get Zoe to at least record one checkpoint, I tried to deviate our path toward the check point marker. The red and white flag was only just enough to distract us from the sheep for 1 minute. So over we wandered and inserted our recorder. The recorder "beeped". Suddenly finding check points took on a whole new meaning. In fact we had to record check point 8 some 7 times.
Once we had found the checkpoint, it was time to wander back, after all we had seen the sheep and it was time for a "hot doggy". Wandering back involved attempting to climb every likely tree or rock. At one point we found a fresh burrow. We discussed what could be inside. I suggested maybe a small marsupial like a bandicoot. Zoe though it was more likely to be a "scary tiger" and she ran around for a few minutes making "scary tiger" noises and paw movements.
As we left the finish point Zoe waved and proudly shouted "thank you tutukis" (close). Totally exhausted from wandering around with sheep and climbing trees and rocks; she slept in the car the whole way back home. That night as she went to bed she said "Zoe good day". Dad smiled
As a parent I am worried about the nation's obesity problem. Recreation SA's primary aim is to increase active participation. I hope as a parent I can provide the example and experiences that will help Zoe through life. An activity like the orienteering event was perfect, I just hope she (and as many other kids as possible) make a lifelong path of "getting out and doing stuff". Be Active!
Adventurers, blog date September 10
"We don't really know Sandy Robson in SA". The comment highlights an area I am determined to work on. Adventurers are in general poorly known. Within kayaking, few people knew about Andrew McAuley before he made headline news due to being "lost" 80km from the NZ coast line. Few people knew about the incredible feats of Sue Fear until again she was lost in the Himalaya.
Very rarely do adventurers have a media system around them. You can't buy seats at a "game" this weekend and due to the cost and risk of having a film crew around; many feats go completely or poorly recorded. They certainly rarely end up in documentaries.
Yet we need adventurers. We need the people who continually push the known limits. They inspire us and as a society we are better because of them.
The largest fight I have ever had in a job was to get Andrew McAuley formally recognised back in 2004. At that stage he had achieved a number of mountaineering achievements and was the first person to "straight line" Bass Straight and the Gulf of Carpentaria in a kayak. The relevant committees of Australian Canoeing fought me right to the wire and it was only the support of Jon Bisset (the CEO) that it got over the line and his achievements were formally recognised.
At Recreation SA it is important that we acknowledge our adventurers, our achievers. Provide me with details of your acheivers and Recreation SA will champion them.
Walktober, blog date September 3
Walktober brought back a fantastic memory of a walk Jill and I took some years past. It was up to Herod's Gate in Tasmania. To me it exemplifies much of why we go walking off the beaten track. From the car park you climb a bush slope which is not remarkably different to other bush slopes. After what seems like forever you get to an old hut. The hut is well used, drafty and dirty. We stopped there for a late lunch. Given it had been a late start we were tempted to stay the night there and just explore the local dense bush.
We decided not to stay and set out again for a further walk. Within minutes the thick bush changed to generally open land with incredible distant views, numerous lakes and amazing cliff lines. It is a memory I will hold forever. We were pressed for time during the trip and had we stopped it is quite possible that we would have never made it to Herod's Gate.
Walktober is one of those projects with the potential to change many people's lives forever. It sounds like a ridiculous over the top comment, but the more I think about it the more I believe it. Walking can take you places that you cant get to any other way and it is packed with health benefits.

Recreation, blog date September 1
Recreation SA is the peak body for recreation, "recreation", a hard word to define. When I took over the EO's role it was explained to me by the Office for Recreation and Sport as activities that are non-competitive yet require physical effort.
My favourite pastimes involve bushwalking, rockclimbing and sea kayaking. There are competitive sections of each activity, however on the whole the participants are not looking to win, they are there for the journey.
Much of my employment background has been in the various canoeing bodies. Over 600,000 people canoe or kayak in Australia (Aust govt report), however less than 5,000 are in competition based clubs. This is probably a good snapshot of outdoor activity participation in general across Australia.
For those who don't wish to compete there are endless ways you can play or journey in a canoe or kayak. Of those who would be considered non-competitors it has always been interesting to me that many seek "mastery of craft"; technical excellence that does not involve being the fastest. A common example is that of rolling competitions (variations in how you bring a kayak back upright after capsize without exiting the cockpit). The Inuits developed a myriad of ways to roll a kayak, the mastery of which takes dedication. Competitions exist where people demonstrate their mastery of the roll. Again this variation in participation exists across most outdoor activities
The role of Recreation SA was also explained to me by ORS as the support at the state level for all of the groups who provide recreational activities to South Australians. I look forward with working with you all in your chosen activities.